Founding
Product Designer
Founding
Product Designer
with 7+ years in behavioral psychology , building
habit-forming 0→1 products.
with 5+ years in behavioral psychology, building habit-forming 0→1 products.
Scroll down for Case Studies
// Relevant to brain.fm
Selected Case Studies
case study 1 of 2 • Ongoing Concept
b2C • Behavior • healthtech
I increased value proposition by turning the reason users quit into the reason they stayed.
9+
churn points identified
per SEO member in productivity
40+
behavioral levers researched
+90%
90%
Cut
5h→1h
user satisfaction
user satisfaction
user satisfaction
case study 2 of 2• 2025
b2b • cross-team • Start up
I led MVP design system from scratch, reducing user input by 88% (42 → 5 steps).
Saved 20h/week
in productivity/SEO member
per SEO member in productivity
Derisked ~$100k+
through 20 data-based iterations
Cut 5h→1h
Cut
5h→1h
Time saved to write SEO blogs
Time saved to write SEO blogs
// Testimonials
Kind words I collected along the way.
Colleague
"Amiya gets it fast, she unblocked me many times when I was unsure. It was nice that she took the time to ask how she could help."
Nerissa Harriot
Product Designer @EzShop
CLIENT
"We were about to poach talent from the competitor. I'm really happy. Amiya is straight to the point and the vision became alive thanks to her efforts."
Paul Chauvet
Founder @EZshop
Mentor
"Amiya's enthusiasm when it comes to bouncing design ideas inspired me to start mentoring others too. Her team is lucky to have her."
Nicolas Tasky
Lead UX/CX Designer @BDC
CO-FOUNDER
"Her brain is a machine. The business wouldn’t exist without her. She foresaw issues and prevented them before they existed.“
Robert Danila
Co-Founder @Myriad & Co.
Colleague
"Amiya gets it fast, she unblocked me many times when I was unsure. It was nice that she took the time to ask how she could help."
Nerissa Harriot
Product Designer @EzShop
CLIENT
"We were about to poach talent from the competitor. I'm really happy. Amiya is straight to the point and the vision became alive thanks to her efforts."
Paul Chauvet
Founder @EZshop
Mentor
"Amiya's enthusiasm when it comes to bouncing design ideas inspired me to start mentoring others too. Her team is lucky to have her."
Nicolas Tasky
Lead UX/CX Designer @BDC
CO-FOUNDER
"Her brain is a machine. The business wouldn’t exist without her. She foresaw issues and prevented them before they existed.“
Robert Danila
Co-Founder @Myriad & Co.
Colleague
"Amiya gets it fast, she unblocked me many times when I was unsure. It was nice that she took the time to ask how she could help."
Nerissa Harriot
Product Designer @EzShop
CLIENT
"We were about to poach talent from the competitor. I'm really happy. Amiya is straight to the point and the vision became alive thanks to her efforts."
Paul Chauvet
Founder @EZshop
Mentor
"Amiya's enthusiasm when it comes to bouncing design ideas inspired me to start mentoring others too. Her team is lucky to have her."
Nicolas Tasky
Lead UX/CX Designer @BDC
CO-FOUNDER
"Her brain is a machine. The business wouldn’t exist without her. She foresaw issues and prevented them before they existed.“
Robert Danila
Co-Founder @Myriad & Co.
Colleague
"Amiya gets it fast, she unblocked me many times when I was unsure. It was nice that she took the time to ask how she could help."
Nerissa Harriot
Product Designer @EzShop
CLIENT
"We were about to poach talent from the competitor. I'm really happy. Amiya is straight to the point and the vision became alive thanks to her efforts."
Paul Chauvet
Founder @EZshop
Mentor
"Amiya's enthusiasm when it comes to bouncing design ideas inspired me to start mentoring others too. Her team is lucky to have her."
Nicolas Tasky
Lead UX/CX Designer @BDC
CO-FOUNDER
"Her brain is a machine. The business wouldn’t exist without her. She foresaw issues and prevented them before they existed.“
Robert Danila
Co-Founder @Myriad & Co.
Colleague
"Amiya gets it fast, she unblocked me many times when I was unsure. It was nice that she took the time to ask how she could help."
Nerissa Harriot
Product Designer @EzShop
CLIENT
"We were about to poach talent from the competitor. I'm really happy. Amiya is straight to the point and the vision became alive thanks to her efforts."
Paul Chauvet
Founder @EZshop
Mentor
"Amiya's enthusiasm when it comes to bouncing design ideas inspired me to start mentoring others too. Her team is lucky to have her."
Nicolas Tasky
Lead UX/CX Designer @BDC
CO-FOUNDER
"Her brain is a machine. The business wouldn’t exist without her. She foresaw issues and prevented them before they existed.“
Robert Danila
Co-Founder @Myriad & Co.
Colleague
"Amiya gets it fast, she unblocked me many times when I was unsure. It was nice that she took the time to ask how she could help."
Nerissa Harriot
Product Designer @EzShop
CLIENT
"We were about to poach talent from the competitor. I'm really happy. Amiya is straight to the point and the vision became alive thanks to her efforts."
Paul Chauvet
Founder @EZshop
Mentor
"Amiya's enthusiasm when it comes to bouncing design ideas inspired me to start mentoring others too. Her team is lucky to have her."
Nicolas Tasky
Lead UX/CX Designer @BDC
CO-FOUNDER
"Her brain is a machine. The business wouldn’t exist without her. She foresaw issues and prevented them before they existed.“
Robert Danila
Co-Founder @Myriad & Co.
Colleague
"Amiya gets it fast, she unblocked me many times when I was unsure. It was nice that she took the time to ask how she could help."
Nerissa Harriot
Product Designer @EzShop
CLIENT
"We were about to poach talent from the competitor. I'm really happy. Amiya is straight to the point and the vision became alive thanks to her efforts."
Paul Chauvet
Founder @EZshop
Mentor
"Amiya's enthusiasm when it comes to bouncing design ideas inspired me to start mentoring others too. Her team is lucky to have her."
Nicolas Tasky
Lead UX/CX Designer @BDC
CO-FOUNDER
"Her brain is a machine. The business wouldn’t exist without her. She foresaw issues and prevented them before they existed.“
Robert Danila
Co-Founder @Myriad & Co.
Colleague
"Amiya gets it fast, she unblocked me many times when I was unsure. It was nice that she took the time to ask how she could help."
Nerissa Harriot
Product Designer @EzShop
CLIENT
"We were about to poach talent from the competitor. I'm really happy. Amiya is straight to the point and the vision became alive thanks to her efforts."
Paul Chauvet
Founder @EZshop
Mentor
"Amiya's enthusiasm when it comes to bouncing design ideas inspired me to start mentoring others too. Her team is lucky to have her."
Nicolas Tasky
Lead UX/CX Designer @BDC
CO-FOUNDER
"Her brain is a machine. The business wouldn’t exist without her. She foresaw issues and prevented them before they existed.“
Robert Danila
Co-Founder @Myriad & Co.
Colleague
"Amiya gets it fast, she unblocked me many times when I was unsure. It was nice that she took the time to ask how she could help."
Nerissa Harriot
Product Designer @EzShop
CLIENT
"We were about to poach talent from the competitor. I'm really happy. Amiya is straight to the point and the vision became alive thanks to her efforts."
Paul Chauvet
Founder @EZshop
Mentor
"Amiya's enthusiasm when it comes to bouncing design ideas inspired me to start mentoring others too. Her team is lucky to have her."
Nicolas Tasky
Lead UX/CX Designer @BDC
CO-FOUNDER
"Her brain is a machine. The business wouldn’t exist without her. She foresaw issues and prevented them before they existed.“
Robert Danila
Co-Founder @Myriad & Co.
Colleague
"Amiya gets it fast, she unblocked me many times when I was unsure. It was nice that she took the time to ask how she could help."
Nerissa Harriot
Product Designer @EzShop
CLIENT
"We were about to poach talent from the competitor. I'm really happy. Amiya is straight to the point and the vision became alive thanks to her efforts."
Paul Chauvet
Founder @EZshop
Mentor
"Amiya's enthusiasm when it comes to bouncing design ideas inspired me to start mentoring others too. Her team is lucky to have her."
Nicolas Tasky
Lead UX/CX Designer @BDC
CO-FOUNDER
"Her brain is a machine. The business wouldn’t exist without her. She foresaw issues and prevented them before they existed.“
Robert Danila
Co-Founder @Myriad & Co.
Colleague
"Amiya gets it fast, she unblocked me many times when I was unsure. It was nice that she took the time to ask how she could help."
Nerissa Harriot
Product Designer @EzShop
CLIENT
"We were about to poach talent from the competitor. I'm really happy. Amiya is straight to the point and the vision became alive thanks to her efforts."
Paul Chauvet
Founder @EZshop
Mentor
"Amiya's enthusiasm when it comes to bouncing design ideas inspired me to start mentoring others too. Her team is lucky to have her."
Nicolas Tasky
Lead UX/CX Designer @BDC
CO-FOUNDER
"Her brain is a machine. The business wouldn’t exist without her. She foresaw issues and prevented them before they existed.“
Robert Danila
Co-Founder @Myriad & Co.
Colleague
"Amiya gets it fast, she unblocked me many times when I was unsure. It was nice that she took the time to ask how she could help."
Nerissa Harriot
Product Designer @EzShop
CLIENT
"We were about to poach talent from the competitor. I'm really happy. Amiya is straight to the point and the vision became alive thanks to her efforts."
Paul Chauvet
Founder @EZshop
Mentor
"Amiya's enthusiasm when it comes to bouncing design ideas inspired me to start mentoring others too. Her team is lucky to have her."
Nicolas Tasky
Lead UX/CX Designer @BDC
CO-FOUNDER
"Her brain is a machine. The business wouldn’t exist without her. She foresaw issues and prevented them before they existed.“
Robert Danila
Co-Founder @Myriad & Co.
Let's unlock human potential.
Users deserve more than relying on willpower. Let's give them the tools.
Let's unlock human potential.
Users deserve more than relying on willpower. Let's give them the tools.